CASE STUDY 03

NEXUS ANALYTICS

CLIENT FinTech Startup
SERVICES Product Design
Frontend Architecture
YEAR 2026
TECH Claymorphism / GSAP

THE CHALLENGE

Enterprise dashboards are notoriously boring. They are often flat, dense grids of spreadsheets that cause user fatigue.

Our goal was to apply "Soft UI" (Claymorphism) to a heavy data environment. We wanted to see if we could make financial analytics feel friendly, tactile, and surprisingly fun to use without losing precision.

CLAY PHYSICS

We abandoned flat design for "inflated" surfaces. Using multiple layers of soft shadows (neumorphism) and rounded corners, elements appear to float.

This isn't just aesthetic; it creates a hierarchy of elevation. The user instantly knows which elements are interactive (buttons, cards) vs. static background, reducing cognitive load.

Methodology: Depth Perception

LIQUID DATA

Static charts lie. Live markets move.

We engineered a real-time transaction ticker that injects DOM elements dynamically. We used GSAP `elastic.out` easing to make new sales "pop" into existence, giving the dashboard a heartbeat. The charts aren't static SVG paths; they animate and flow like liquid.

Methodology: Real-time DOM Injection

THE ARCHITECTURE

To achieve 60fps performance with so many shadows and blurs, we utilized hardware-accelerated CSS transforms and minimized layout thrashing during the live data updates.

  • + Tailwind JIT for complex shadows
  • + GSAP Timeline for sequential intros
  • + SVG Manipulation for charts
  • + Backdrop-filter for glass effects

SYSTEM

GSAP
DOM
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