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Aether wanted to disrupt the fragrance market by selling "scent through screens."
The challenge was to create a digital experience so visceral and atmospheric that the user could almost smell the product through the visuals alone. We needed to move beyond a standard grid layout into something fluid, organic, and premium.
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We utilized WebGL for fluid distortion effects on images, mimicking the volatility of perfume. The color palette was strictly limited to Deep Cosmic Purple and Amber Gold to represent the "Void" and the "Essence."